and the tools
to use them.
We equip you with the knowledge and capabilities to make an impact. Whether you’re entering a new market, managing a crisis, launching a product, or creating policy, we prepare you for the context, communities, and conflicts you will encounter.
Field Research · Service Design · Training
We identify and get to know the people behind your future users and customers, what moves and motivates them, and how your products or services fit into their lives. Whoever you're working with, we speak both their language and yours.
Whether you are improving or creating a new service, we reduce the cost, time, and risk of failure. We help you make the right decisions based on real user input and feedback gathered in context. We prototype, iterate, and test a range of solutions to deliver actionable strategies.
Training and Talks
We train teams to observe, understand, and take action through customized workshops. Our courses have included service design for airlines, storytelling for Fortune 500 companies, disruptive technologies for banks, and smart city design for governments. We also routinely deliver keynotes and talks.
Speculative design for X
(formerly Google X)
Global research, workshops, and insight
analysis for the IFRC (Red Cross)
Storytelling and design
training for PMI
Service design and training
for Singapore Airlines
Interaction design and
prototyping for LEGO
Design Thinking training for 70+
members of Maersk leadership