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Human insights, and the tools to use them.

Anglemap is a strategy and design thinking consultancy helping organizations understand and solve human problems. Whether you are working on organizational change, leadership, diversity, equity, and inclusion, a product launch, or improving an existing service, we join forces with you to understand your users and make a tangible impact.

User Research · Service Design · Training

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User Research

We help you identify and understand the people you are designing for, what moves and motivates them, and how your products or services fit into their lives. Whomever you are working with, our human-centered process allows us to speak both their language and yours.


Service Design

Whether you are improving an existing service or creating one from scratch, we reduce your costs and risk of failure by ensuring

that it meets real user needs. Based on insights and feedback gathered in context, we prototype, iterate, and test a range of solutions to deliver actionable strategies.


Training and Talks

We train teams to observe, understand, and take action through customized workshops. Our courses have included service design for airlines, storytelling for Fortune 500 companies, disruptive technologies for banks, and smart city design for governments. We also routinely deliver keynotes and talks.

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We operate not just as consultants, but aim to build capabilities within your team to continue the work we start. The most successful projects involve close collaboration with teams over an extended period of time, and they often include targeted trainings to support those teams. Our trainings are always created specifically for each context, but often fall into one or more of the following categories.

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Work with Anglemap

Work with us

We join your project team and collaborate on the design process while providing guidance and on-the-job learning. We work best from the earliest stages of a new project or initiative and help define your focus, target audience, and strategy.

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4 long-term projects about leadership, DE&I, and internal processes for Maersk

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Service design and training
for Singapore Airlines

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Service audit and design for European Forum Alpbach

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Speculative design for X
(formerly Google X)

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Field research and insights for the IFRC (Red Cross and Red Crescent)

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Storytelling and design

training for PMI

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